ON THE FLY How news media are making friends in the world of social networking

4May/100

This is not a robot!

ft companies

Image: Twitter notification screenshot

Following on from the Guardian shifting back towards having humans in control of its twitter feeds, I was interested to see the Financial Times trumpeting its FT Companies twitter feed as not a robot.

"This is not a robot!" it says in the bio. "Live human source for all those interested in UK and International Companies News and Markets (Financial Times)"

I was slightly bemused then when I got an automated direct message thanking me for following it. "Thanks for following FT Companies - the non-automated Twitter home of the UK and International Companies and Markets section of the Financial" [sic]

21Mar/100

Islington Council Update

IslingtonNow

Image: Islington Now screenshot

On Wednesday I blogged about problems students at City University were having working with Islington Council. Since writing the post, the Council press office has been in contact again and we have negotiated a way to work together. Everything in the blog post was true, but I decided it would be helpful for the working relationship if the post was removed.

The Islington Now site is running until Thursday. There are some great stories including the "poover", Sadie Frost's third attempt at running a shop in Islington and the albino fox lurking in the borough.

17Mar/100

The Guardian remembers what Twitter is all about

guardiantwitter

Image: The Guardian

The Guardian has been widely derided for its 'obsession' with Twitter. However, the site has been useful in delivering hits for the paper's website, not least in the field of technology (GuardianTech has over 1.5m followers).

There are also now an impressive number of Guardian journos tweeting, but it has become noticeable that most have had twitter feeds set up for them and are not actually engaging with anyone. Each time a story is published by an author a link is automatically added to their feed. Have a look at most journalists' feeds and you will simply find a long list of bit.ly links. It was becoming a bit dull and seemed as if the paper that seemed to understand the site first was beginning to forget why it was different to an RSS feed.

It was a great revelation therefore today when that the Guardian announced it was "putting humans" on the Guardian Politics feed for the election "to tweet, retweet and do some talking". It seems all is now back right with the twitterverse.

26Feb/100

Filthy chat from the PCC: how Twitter spam can damage your brand

The Press Complaints Commission (PCC) has been under a lot of pressure from critics debating whether it is fit for purpose in the last few months. But its latest hit has not come from figures in the newspaper industry, but Twitter spam.

Last night the PCC's Twitter account @ukpcc sent out the tweet "hey, i've been having better sex and longer with this here" followed by a link in a Direct Message and on its Twitter feed.

@UKPCC

Image: Twitter screenshot

It is obvious that it is spam, but it is nevertheless embarrassing for an organisation to have their account hacked into.

However, I fear that Twitter hacking could become an easy excuse for anyone who 'shoots from the hip' and tweets something they later regret. MPs Harriet Harman and David Wright have made claims their accounts have been hacked in just the last couple of the weeks. While there is no reason to doubt they are telling the truth, could Twitter hacking soon become an excuse for any embarrassing tweets, especially as the election battle becomes more heated?

17Jan/100

Is the Express run by a bunch of Twitters?

Express.co.uk

Image: Daily Express screenshot

The Sunday Express today ran a story questioning the value of using the licence fee for BBC staff to tweet. It is a valid point to question if the BBC should be investing time in tweeting if people are not following accounts. I would agree that Twitter is still not widely used by normal people - I cannot think of a single one of my friends not involved in politics, journalism or that media that regularly uses the site. However, the article is pretty embarrassing. It repeatedly refers to Twitter feeds as sites, and instead of quoting the amount of followers the BBC accounts have, they have used the figure for how many feeds the accounts follow. So while the article claims 5 Live's Victoria Derbyshire only has two followers, she actually has 3,641 followers but only follows 2 feeds herself. A pretty feeble error. Unsurprisingly the article does not mention the number of followers Derbyshire's 5 Live colleague Richard Bacon has, 1.3m.

UPDATE 18/01/2010: The article has been removed from the Daily Express website

16Jan/101

Why Twitter is far from ‘pointless’

Ricky Gervais quit "pointless" Twitter. Image: see below

Ricky Gervais quit "pointless" Twitter. Image: see below

Yesterday I wrote a story for the Guardian about Ricky Gervais quitting Twitter, branding the site as "pointless" and the adults who use it "undignified".

The article has however illustrated why Twitter is more powerful than pointless, especially for the media. The story did ridiculously well on the site- it was the most viewed news story of the day on the site and received 250 comments (not all positive I must say, my favourite: "an utterly rubbish story").

Part of the reason for the success of the article, which admittedly is far from groundbreaking journalism, promotion on Twitter. It was linked to by several of the Guardian's Twitter feeds, including Guardian Tech, which has over 1.5m followers. In turn these tweets were retweeted, leading to over 600 people linking to the story on Twitter.

It is too easy to exaggerate the effects of Twitter. For example, in practice it has not yet significantly changed the engagement of voters with politicians. However, it can be a useful tool. It is a shame that Gervais did not follow anyone on his account, he might have found out that it is great for two way communication as well as self-promotion. But if he doesn't think it is for him, fair enough.

http://www.flickr.com/photos/flashback/ / CC BY-NC-ND 2.0
28Dec/090

What will the trends be in 2010?

As 2009 draws to a close there has been much talk about the growth of social media in the last year and also the last decade. There are many questions about how social networking will develop in the next few years.

How long will Facebook continue as the predominant social network? Has Twitter reached its peak or will it become a mainstream tool used by more than just the political and media elite? How long will our social media addiction last? Will social media have a net positive or negative effect on journalism in the long term? Will the benefits of promoting content and helping to engage with readers outweigh the costs of social media taking a larger share of ad revenue and replacing some of the roles of newspapers?

UPDATE: It appears the advert linked to above has been removed. Obviously the company did not value it going viral.

9Dec/090

Media warm to Twitter lists but public remains cool

bloglogo

Image: Danish Government

Social media has been placed at the centre of many news organisations' coverage of the Copenhagen Climate Change Conference. Twitter lists have been popular for aggregating the tweets of both journalists and organisations at the conference, however it seems that the public are yet to warm to them.

News organisations, such as the BBC, have set up special Twitter feeds to promote coverage from the conference. The Danish hosts have set up an official Facebook page and Twitter feed and the US Department of State have launched their own conference Facebook page.

However with thousands tweeting with the hash tag #cop15 it can be difficult to find sound among the noise. Twitter lists are a great feature that help to do this. The Guardian and Huffington Post are among those with lists aggregating the tweets of key organisations at Copenhagen, such as Greenpeace and the Department of Energy and Climate Change. The Huffington Post also have lists for news organisation and journalists tweeting from Copenhagen.

However the amount of people following these lists is still relatively low. The Huffington Post only has a handful of people following its lists. The more popular Guardian list only has 350 followers, a small proportion of the 10,000 people who follow GuardianEco on Twitter.

Sky News today ran a Twitter list for coverage of the Pre-Budget Report, but it only attracted 16 followers.

While more people seem to be turning to Twitter to follow news organisations, it seems that Twitter lists are yet to take off with the public.

11Nov/090

Sky News apologises after breaking Twitter silence

skynews

Image: Twitter screenshot

Sky News has apologised after it accidentally broke a two minute silence on Twitter that was backed by the Royal British Legion.

Websites and newspapers, including Sky News, had promoted the #2minutesilence campaign. It was hoped that users would not post tweets for two minutes from 11am on 11 November.

"2 minute silence on Twitter 11:00am GMT on 11 November #2minutesilence RT plz" was re-tweeted thousands of times in the run up to the silence and #2minutesilence became a top trending topic.

Sky News and BBC Business both sent out tweets during the silence. The tweets from @skynews, which had been sent out by automatic feeds, were deleted and an apology issued.

Some Twitter users say they are now boycotting the @skynews feed. Sky News have contacted some of the complainants individually to say they will take measures to ensure it does not happen again.

Times journalist Caitlin Moran also apologised after she accidentally tweeted during the silence. She tweeted: "Argh I tweeted during the two-minute silence! I just literally didn't know what time it was. I am very, very sorry. I am the new Jan Moir."